Illume Digital

FAQ

Frequently Asked Questions – Website Design & Digital Strategy

Frequently asked questions about web design and digital services

Table of Contents

Website Design - FAQ

When considering the cost to build a website, it’s important to note that there is no one-size-fits-all answer. Each website project is unique and requires different levels of customization and functionality. Factors such as design complexity, number of pages, e-commerce capabilities, and integration with other software all play a role in determining the final cost.

However, here at Illume Digital we offer customizable packages tailored to your specific needs and budget. By providing clear and transparent quotes upfront, we ensure that you have all the information you need to make an informed decision about your investment in a new website.

Our goal is to work with you every step of the way to create a stunning online presence that meets your goals and exceeds your expectations without breaking the bank.

We understand the importance of sticking to a budget, which is why we are more than willing to work with you to create a website that meets your needs without exceeding your budget. 

It’s important to note that while your budget may determine the type and size of the website you can produce, we will do everything in our power to ensure that you receive quality service and results within your budget.

By working together and communicating openly, we can ensure that the end result meets all of your expectations without breaking the bank.

Let’s discuss the details and come up with a plan that works for everyone involved!

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When we take on the task of building a website for your business, understanding your unique needs is our top priority.

Our approach to understanding your business needs when building a website for you involves a thorough research and analysis of your industry, target audience, and unique value proposition. We start by conducting in-depth discussions with key stakeholders to gain insights into your goals, challenges, and vision for the website. This allows us to tailor the design, functionality, and user experience to align with your specific business objectives and branding.

Our approach isn’t just about creating a visually appealing site; it’s about ensuring that every element serves a strategic purpose in driving success for your business. From customized features to user-friendly interfaces, we carefully craft every aspect of the website to cater to the specific needs of your audience while also reflecting the core values and branding of your business. Ultimately, our goal is not only to meet but exceed your expectations by delivering a digital presence that truly resonates with your target market and helps you achieve sustainable growth.

To ensure a smooth start, it’s helpful to have:

  • A clear understanding of your business goals and target audience
  • Brand assets (logo, colour schemes, brand guidelines if available)
  • Content outline or existing copy you’d like to include
  • Examples of websites you like or dislike
  • High-quality images or access to stock photo accounts
  • Information about desired functionality or features
  • Access to your domain and hosting accounts (if applicable)

Don’t worry if you don’t have everything ready – we’ll help you gather what’s needed during our discovery phase.

Project timelines vary based on the size and complexity of your website, as well as what you have ready when we start.

Timeline depends on three factors:

1. Website Size:

  • 1 Page: 2-6 weeks
  • 5-10 Pages: 4-12 weeks
  • 10+ Pages: 8-16+ weeks

2. Complexity Level:

  • Low: Template-based, standard features, content ready
  • Medium: Custom design, some integrations, moderate features
  • High: Fully custom, advanced functionality, multiple integrations

3. Your Preparation:

What Speeds Up Your Timeline:

These factors help us deliver faster:

  • Content written and approved before we start
  • Professional photos and images are ready
  • Brand assets finalised (logo, colours, fonts)
  • Quick feedback and approval cycles (24-48 hours)
  • Single decision-maker or streamlined approval process
  • Clear requirements from the start
  • No custom integrations needed
  • Standard features and functionality
What Extends Your Timeline:

These factors add time to the project:

  • Professional copywriting needed
  • Photography coordination or sourcing required
  • Custom graphic design and illustrations
  • Multiple stakeholder approvals
  • Complex third-party integrations (CRM, booking systems, payment gateways)
  • Custom functionality development
  • E-commerce setup
  • Delayed feedback or approval cycles
  • Scope changes during the project
  • Content from third parties
The Bottom Line:

Your timeline is partially in your control. The more prepared you are when we start, the faster we can deliver. 

We’ll provide you with a precise timeline during our initial consultation based on:

  • Your specific requirements
  • What you have ready
  • Complexity of features needed
  • Your feedback and approval speed

Remember: While the technical build can be quick, it’s the strategy, content preparation, design refinement, and testing phases that ensure your website delivers results—not just looks pretty.

No problem! We have several solutions depending on your budget and needs:

 

Budget-Friendly Options:

  • Use high-quality smartphone photos (we’ll guide you on composition and lighting)
  • Source free or low-cost stock photography from quality libraries
  • We’ll optimise and edit your existing photos to look more professional

 

Mid-Range Options:

  • Access our stock photo libraries
  • Purchase stock photography that aligns perfectly with your brand
  • Coordinate a professional photoshoot with local photographers (we recommend)

 

Premium Options:

  • Professional photography session with an experienced commercial photographer
  • Custom photo editing and retouching services
  • Brand photography package including headshots, products, and lifestyle images
  • Ongoing photography services for new content and updates

 

We’ll discuss your photo needs during our consultation and recommend the best approach for your budget and timeline. Even basic smartphone photos can look great with proper guidance and editing—we’ll help you achieve professional results at any budget level.

Our standard packages usually include two rounds of minor revisions. Minor revisions typically involve about 1-2 hours of design work per round and include colour adjustments, text edits, image swaps, and spacing refinements. Major revisions, such as layout redesigns or new features, are quoted separately. We can adjust the number of revision rounds in your proposal based on your needs and budget.

We work collaboratively throughout the process with regular check-ins to ensure we’re aligned with your vision from the start, which typically means the included revisions are sufficient. If you anticipate needing more extensive revision rounds or prefer fewer revisions to reduce costs, we’re happy to adjust the scope and pricing accordingly during our proposal stage. Major redesigns or significant scope changes (such as layout restructuring, additional pages, or new functionality) would be quoted separately.

Absolutely! Every website we build is fully responsive, meaning it will automatically adapt and look great on all devices – smartphones, tablets, laptops, and desktop computers. With over 60% of web traffic coming from mobile devices, mobile optimisation is not optional. We design with a mobile-first approach and test extensively across multiple devices and screen sizes before launch.

Yes, we absolutely offer post-website implementation support for our clients. We understand that launching a new website can be both exciting and overwhelming, which is why we are committed to providing ongoing assistance after the initial setup.

We are here to help with any questions or issues that may arise as you navigate your newly launched site. Whether it’s technical updates or content strategy enhancements, we are dedicated to ensuring that your website remains a valuable asset for your business.

You’ll have full control! We build websites on WordPress, a user-friendly platform that allows you to make content updates, add blog posts, change images, and edit text without any coding knowledge. We provide comprehensive training, including video tutorials and live sessions, to ensure you’re comfortable managing your WordPress site. For more complex updates or technical changes, we’re always available to help through our support packages.

We offer several post-launch support options. All projects include a 30-day warranty period where we’ll fix any bugs or issues that arise. Beyond that, we offer flexible maintenance packages for ongoing updates, security patches, and content changes. You can also manage many content updates yourself through your WordPress dashboard – we provide comprehensive training. Hence, you feel confident editing text, adding blog posts, updating images, and managing your content without needing to call us for every small change. For larger updates or new features, we can provide custom quotes on an as-needed basis.

WordPress is a widely embraced platform for website creation due to its versatility and user-friendly interface. The platform also boasts strong SEO capabilities, helping websites rank higher in search engine results and reach a wider audience. 

WordPress is such a widely embraced platform because of its user-friendly nature and flexibility. With WordPress, even if you pay an experienced professional to build your site, you can easily add content regularly yourself. Additionally, the platform allows for easy customization with the ability to add more core pages as needed. This level of control and accessibility has made WordPress a top choice for individuals and businesses looking to establish a strong online presence without constantly relying on outside help.

Read more about key WordPress benefits.

When it comes to choosing a website design company, there is no doubt that Illume Design should be at the top of your list. Our boutique service sets us apart from the rest, providing top-notch quality without breaking the bank.

Our clients appreciate our flexibility in providing a wide range of services, from logo designs to ongoing content writing and SEO optimization. With us, you have everything you need under one roof – website builds, hosting, maintenance – making us your ultimate one-stop website shop. Trust us to help you grow your online presence with confidence and style. 

Moreover, Illume Design takes a personalized approach to each project, understanding the unique needs and goals of every client. By working closely with you throughout the design process, we ensure that your vision is brought to life in ways that exceed your expectations. The commitment to excellence and attention to detail set Illume Design apart from the rest, making them the ideal choice for anyone seeking a website design partner that truly cares about delivering results.

Yes! Upon final payment, you own all rights to your website, including the design, code, and content. We’ll transfer all files, provide access credentials, and ensure you have complete control. We believe in transparency and don’t hold websites. You’re free to host your site wherever you choose and make changes with any developer in the future (though we hope you’ll continue working with us!).

Your satisfaction is our priority. Our process includes multiple review and approval stages specifically to prevent this situation. At the wireframe stage, we confirm the structure and layout. At the design mockup stage, we refine the visual appearance. We encourage open communication throughout and include revision rounds to address any concerns. If there are fundamental disagreements, we’ll work together to find solutions. Our collaborative approach and regular check-ins mean surprises are rare.

Website Content and SEO - FAQ

Absolutely! We understand that writing compelling web content can be challenging, so we offer professional copywriting services as part of our full-service approach. Our experienced writers create SEO-optimised content that speaks to your target audience and drives results. Whether you need complete website copy written from scratch, editing and refinement of your existing content, or ongoing blog writing, we can help. We’ll work with you to capture your brand voice and communicate your message effectively. Content writing services can be bundled into your website package or quoted separately based on your needs—just let us know during our consultation what level of content support you require.

Search engine optimization, known as SEO, is the methodical approach of enhancing a website to boost its visibility and position on search engine result pages. This involves various techniques such as keyword research, content optimization, link building, and technical enhancements. By implementing SEO strategies effectively, businesses can attract more organic traffic to their websites and increase their online presence significantly. Moreover, SEO is not a one-time task but an ongoing effort that requires consistent monitoring and adaptation to stay ahead in the ever-evolving digital landscape.

One crucial aspect of SEO is understanding the algorithms used by search engines like Google to rank websites. These algorithms are constantly updated to provide users with the most relevant and high-quality content. Therefore, staying informed about these changes and adjusting your SEO tactics accordingly is essential for achieving long-term success. Additionally, focusing on providing valuable and user-friendly content that aligns with search intent is key to gaining credibility with both users and search engines alike. In essence, mastering SEO involves a combination of technical expertise, creativity, and adaptability to ensure sustainable growth in online visibility and engagement.

SEO is important for your website because it not only helps improve your search engine rankings but also enhances user experience. By optimizing your website for search engines, you make it easier for potential customers to find you online. This increased visibility can drive more traffic to your site and ultimately lead to more conversions and sales. Additionally, SEO helps build credibility and trust with users since websites that appear higher in search results are typically seen as more trustworthy by consumers.

Furthermore, SEO is a long-term strategy that can provide sustainable results over time. By consistently optimizing your website and creating high-quality content, you can attract organic traffic without having to rely solely on paid advertising. This can help reduce marketing costs in the long run while still effectively reaching your target audience. Ultimately, investing in SEO is essential for any business looking to establish a strong online presence and stay ahead of the competition in today’s digital landscape.

Search engines use a complex algorithm to rank websites, with various factors influencing their position in search results. Keywords play a crucial role, as search engines analyze the relevance of website content to user queries. Quality and quantity of backlinks are also vital, as they indicate the authority and credibility of a website. Additionally, user experience metrics such as page speed, mobile-friendliness, and bounce rate impact ranking.

One key factor that often goes unnoticed is the freshness of content on a website. Search engines prioritize websites that consistently produce new and relevant content, signaling to users and search engines alike that the site is active and up-to-date. Furthermore, social signals like shares, likes, comments, and overall engagement on social media platforms can also influence a website’s ranking.

Keeping these factors in mind while optimizing your website can significantly improve its visibility on search engine results pages.

While digital agencies can certainly implement effective SEO strategies to improve website rankings, it is essential to understand the limitations of guaranteeing specific results in this ever-evolving landscape. Factors such as algorithm updates, competition level, and industry trends all play a significant role in determining search engine rankings. A reputable digital agency will work diligently to optimize your website for search engines, but it’s important to approach SEO as an ongoing effort rather than a one-time solution.

While no agency can guarantee specific SEO outcomes or rankings due to external variables at play, working with a trustworthy digital agency can significantly enhance your website’s visibility online.

At Illume Digital, we believe in transparency and honesty. While we cannot manipulate Google’s ranking algorithm to guarantee specific results like some agencies claim, we are dedicated to working diligently towards improving your search engine rankings.

Trust us for genuine efforts in boosting your online visibility on platforms such as Google.

The question that plagues many businesses investing in SEO is: how long does it take to see results? The reality is that SEO is a long-term strategy, not a quick fix. Typically, it may take anywhere from 4 to 6 months to start seeing noticeable improvements in search engine rankings. However, this timeline can vary depending on various factors such as website age, competition level, and the quality of the content.

It’s important to keep in mind that SEO is an ongoing process that requires consistent effort and adaptation. While initial results may be slow, the cumulative effects of optimizing your website for search engines can lead to significant organic traffic growth over time. Patience and persistence are key when it comes to seeing tangible results from your SEO efforts. Ultimately, by staying committed to best practices and continuously monitoring and adjusting your strategy, you can expect gradual but impactful improvements in your search visibility and online presence.

It’s mind-blowing to see how much the digital landscape has evolved.

With advancements in technology and algorithms, it has become even more crucial for businesses looking to stay ahead of the competition. In fact, research shows that over 90% of online experiences now begin with a search engine, making it essential for companies to invest in their SEO strategies.

Furthermore, studies have revealed that websites ranking on the first page of Google receive over 70% of clicks, emphasizing the importance of securing top positions in search results.

Additionally, voice search is projected to account for nearly half of all searches by 2024, highlighting the need for businesses to optimize their content for spoken queries. In the coming years, it is evident that SEO will remain a crucial factor in determining the online success of businesses on a global scale.

Google Business Profile Management (GBP) - FAQ

A Google Business Profile (formerly Google My Business) is a free tool from Google that allows your business to appear on Google Search and Google Maps. With a GBP, customers can easily find your business information such as address, phone number, website, hours, services, and reviews. It’s one of the most powerful ways to improve your local SEO and attract more nearby customers.

Yes. Google rebranded Google My Business to Google Business Profile in 2021. While the name changed, the purpose remains the same: helping businesses manage their online presence and show up in local searches and on Google Maps.

A GBP helps your business get found by local customers searching for your services. For example, if someone searches “plumber near me” or “web design in [your city],” your profile increases your chances of appearing in those results. It builds trust through Google reviews, improves visibility on Maps, and drives traffic to your website.

You can create a GBP completely free. However, optimising your profile for the best results takes time and expertise. Our agency provides Google Business Profile setup and optimisation services to make sure your business stands out and reaches more local customers.

Yes. If you haven’t set up your profile yet, we can help you claim it, verify ownership with Google, and ensure all your business details are accurate. A properly verified profile is critical for local SEO success.

It happens sometimes. If your business is already claimed, we can help you submit an ownership request through Google to take control of the profile. This ensures your customers always see the right, up-to-date business information.

Yes, Google requires an address for verification. However, if you are a service-based business (e.g., plumber, electrician, consultant), you can choose to hide your address and instead display a service area (e.g., suburbs, postcodes, or regions).

Customers can leave public reviews on your GBP. Reviews build trust and credibility, influencing whether new customers choose your business. We guide you on how to request reviews from happy clients, respond professionally, and manage negative feedback in a way that protects your reputation.

For the best results, you should update your profile regularly with new posts, photos, special offers, and service changes. A profile that’s active and engaging signals to Google that your business is relevant, which can help you rank higher in local search results.

Yes! A well-optimised GBP boosts your local SEO and drives more traffic to your website. Google often ranks businesses with complete, active profiles higher in local search. This means your website gets more clicks, calls, and leads from local customers.

Want more details? Check our guides.

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